info@galvincomm.com
8/26/09 in Portland, Oregon from 8:00 AM to 12:30 PM
In association with the Oregon Remodelers Association (ORA)
Why Buzz Camp?
A Message from Patrick Galvin, Chief Galvanizer, Galvin Communications & Buzz Camp Presenter
The weak economy has caused many remodeling companies in oregon to see a dramatic drop in sales over the past year. A common lament from remodelers is that they are not getting as many jobs because consumers are holding back on projects. Faced with shrinking demand, many in the remodeling industry have cut back on their marketing efforts because they feel that they can't afford any additional spending.
Sadly, many remodelers believe that traditional advertising, which can be quite costly, is the best way to market their companies. When advertising campaigns fail, people assume that there is insufficient demand for their products or services. In reality, they are experiencing a common phenomenon: advertising is often the most expensive and least effective method to grow a business.
Consumers are drowning in a flood of advertising which causes them to tune it out. Companies will spend nearly $300 billion in advertising in 2009 or about $1,000 per American. The typical American is exposed to 5,000 commercial messages a week through the Internet, radio, television, direct mail, telemarketing, newspapers, magazines, billboards, etc.
When was the last time you purchased a product or service because of advertising? In contrast, can you recall picking a movie, choosing a restaurant, buying a product, or selecting a service provider because you read a favorable online review, saw a story in the press, or got a recommendation from a friend? Your answers to these questions give you the best reason to use buzz marketing techniques to grow your business.
When I see prosperous remodeling companies, I notice that their success is based on offering quality services and finding creative ways to get their customers talking about them to friends and colleagues. By attending Buzz Camp, you’ll learn how to tap into the power of buzz and grow your business on a tight budget.
Buzz wishes,
Patrick Galvin
Chief Galvanizer
Galvin Communications
Agenda
Buzz Camp is a four-hour interactive workshop designed to provide remodelers with highly effective yet inexpensive word of mouth marketing tools and techniques to grow their companies. As a participant, you will learn how to:
- Create buzz through online newsletters, seminars, special events, blogs, networking (both face-to-face and online), consumer review websites (Angie’s List, CitySearch, Yelp, Judy’s Book, etc.), client recognition programs, and viral videos.
- Obtain free media and blogger coverage using a simple and proven three-step process that will boost your credibility, visibility, and sales.
- Increase the loyalty and enthusiasm of your clients to drive repeat sales and referrals.
- Get your business to appear in the top ten results of Google and other leading search engines through free search engine optimization (SEO) techniques without wasting money on pay-per-click (PPC) advertising.
Presenter
Patrick Galvin has long record of success in buzz marketing. As a college sophomore, he broke the Guinness World Record for hammock swinging to promote his parents’ three Bay Area hammock stores. He declared that he was going to make hammock swinging an Olympic event. While he failed in his attempt to create a new sport, his record resulted in widespread press coverage that increased hammock sales and convinced Patrick that buzz is the best way to build a business.
After graduating from the Georgetown University School of Foreign Service, Patrick worked for various politicians and political campaigns and used his marketing skills to raise over one million dollars for a non-profit organization in less than one year.
Fascinated to learn why people buy, Patrick attended the Thunderbird Graduate School of International Management and graduated with an MBA in marketing. His fluency in Spanish and Portuguese led to a regional sales manager position. In three years, he built a sales network in Canada and Latin America and created marketing programs for both regions. Seeking a greater challenge, he became the president of his family’s retail furniture company and quadrupled sales in five years using creative marketing techniques.
In 2002, Patrick co-founded Galvin Communications to help companies grow through buzz rather than expensive advertising. As the chief galvanizer of Galvin Communications, he has helped hundreds of companies including the Oregon Petroleum Association and GMAC Real Estate, tap into the power of buzz marketing to meet their growth objectives.
Patrick is an accomplished presenter. He is a past president of the Oregon Chapter of the National Speakers Association and has addressed thousands of people throughout the United States and Canada on buzz marketing. Since 2005, he has written regularly on the good, the bad, and the ugly of buzz marketing on his Buzz Builder blog and in his monthly Buzz Bulletin e-newsletter.
Video
Watch excerpts from Patrick’s recent presentation on buzz marketing::
Testimonials for Buzz Camp
"I learned more in 15 minutes at a coffee shop with Patrick than hours of seminars with other marketing gurus. His genuine interest in fostering the success of others is apparent in his language and teachings and this is the key to his success. If you’re looking to market your company effectively for little or no money, you owe it to yourself to attend Buzz Camp."
Scott Avery, ORA Member and Owner, Modern Tech Floors (Portland, OR)
“Our attendees thoroughly enjoyed your presentation! The information you shared was both timely and thought provoking. Thank you for sending my attendees home with so much to think about and ideas to implement.”
Cindi Williams, Events Director, Western Home Furnishings Association (Roseville, CA)
“Patrick took a fresh approach to a topic that our agents must master to succeed. He held our attention through an effective mixture of stories, facts, humor, and interactive exercises. If you’re looking for an energetic speaker, Patrick is a great choice.”
John Whitehead, Managing Partner, New York Life (Portland, OR)
“Patrick is an excellent choice for anybody looking for an inspiring speaker and marketing expert who takes pride in what he does.”
Holly Duckworth Horning, CMP, Chapter Business Manager, Meeting Planners International (Sherwood, OR)
Registration
Buzz Camp will take place on Wednesday, August 26, 2009 from 8 AM to 12:30 PM at the spacious and comfortable Practice Leadership Center at 11879 NE Glenn Widing Drive in Portland, Oregon with Plenty of free parking. A continental breakfast will be served. Registration is $150/person before August 19 and $175/person after August 19. Seating is limited so register soon at www.oregonremodelers.com or by calling the Oregon Remodelers Association at 503-788-2274.
Early Registration Benefits
- You save $25 off the regular registration fees if your paid registration is received by August 19.
- Seating is limited to ensure individual attention. Early registration guarantees that space will be available for you.
Tax Deduction
Federal regulations permit a tax deduction for educational expenses (including travel) incurred to improve and maintain skills required for employment or business. Check with your tax advisor.
Satisfaction Guarantee
Buzz Camp is 100% SATISFACTION GUARANTEED! This seminar will provide you with many tips and techniques to build buzz for your practice. If for any reason you are dissatisfied, send Patrick a note within 30 days of Buzz Camp, and he’ll refund your entire registration fee – hassle-free.
Questions
If you have questions about Buzz Camp, contact Patrick directly at 503-249-8800 or pg@galvincomm.com.